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Twitter: Marketing miracle or waste of time?

Some swear by it as a marketing must for small law firms; others predict Twitter will go the way of the dodo. Twitter has been touted as a powerful way for lawyers to brand themselves, connect with people and build referrals. But with all the vague talk about connecting and conversing, some question whether tweeting has ever resulted in any lawyer anywhere actually getting a new client.

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Marketing with social media: what’s your plan?

Various social media, such as LinkedIn, Facebook and Twitter, have attracted a dedicated following among small firm and solo lawyers trying to market themselves. But most lawyers have not developed a coherent strategy for using social media. Here are five questions lawyers should ask themselves about their social media strategy.

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Using Twitter effectively

While some experts debate the marketing effectiveness of Twitter, small firm lawyers continue to use the micro-blogging site to network with other lawyers, get their name out and create a community. Here are some suggestions for making the most of ...

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Baseball manager Tony La Russa sues Twitter

St. Louis Cardinals manager Tony La Russa is suing the social-networking site Twitter, claiming an unauthorized page that used his name to make light of drunken driving and two Cardinals pitchers who died damaged his reputation and caused emotional distress. ...

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