Tag Archives: online advertising

‘Deal of the day’ ads may have serious implications

Some lawyers have begun to utilize “deal of the day” advertising, where the potential customer purchases a coupon or voucher permitting them to buy the item or service at a discounted rate. This marketing model has proven an effective tool for attracting new customers and increasing overall business, but with ethics authorities across several states disagreeing on whether “deal of the day” or similar coupon marketing tools violate the Rules of Professional Conduct, whether this form of advertising is safe for attorneys to employ is less than clear.

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