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Tag Archives: marketing

How writing a book can get you clients

James B. Reed was looking for a tasteful way to market his small personal injury law firm in Elmira, N.Y. that would still get his name out to the public. So he decided to write a book.

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Involvement is key to minority marketing

Lawyers at small law firms interested in marketing to minorities can’t rely on advertising. They need to get out from behind their desks and get involved in those minority communities.

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Marketing your firm with Wikipedia

Wikipedia, the ubiquitous online encyclopedia, still has relatively few entries about small or midsize law firms. While larger firms get their due, for smaller firms putting an entry on Wikipedia is more challenging then simply launching a blog or setting up a Twitter account.

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Using Twitter effectively

While some experts debate the marketing effectiveness of Twitter, small firm lawyers continue to use the micro-blogging site to network with other lawyers, get their name out and create a community. Here are some suggestions for making the most of ...

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Personal blog vs. firm blog: How to choose

Marketing has never been more important for attorneys – and a blog displaying expertise in a particular practice area is a valuable tool for networking, attracting new business and finding other opportunities. But should you market yourself with a personal blog tied to your specific name and practice, or contribute to a firm blog as one of several authors?

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