James B. Reed was looking for a tasteful way to market his small personal injury law firm in Elmira, N.Y. that would still get his name out to the public. So he decided to write a book.
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Anxious to keep pace, attorneys are seeking guidance on the applicability of social networking tools to their marketing goals. Lawyers USA Columnists Mark Powers & Shawn McNalis shed light on how these tools stack up against face-to-face meetings.Read More »
Wikipedia, the ubiquitous online encyclopedia, still has relatively few entries about small or midsize law firms. While larger firms get their due, for smaller firms putting an entry on Wikipedia is more challenging then simply launching a blog or setting up a Twitter account.Read More »
While some experts debate the marketing effectiveness of Twitter, small firm lawyers continue to use the micro-blogging site to network with other lawyers, get their name out and create a community. Here are some suggestions for making the most of ...Read More »
Unsolicited faxes sent as newsletters by an attorney that included his contact information did not constitute advertisements in violation of the federal “junk fax” law, New York’s highest court has ruled.Read More »
Marketing has never been more important for attorneys – and a blog displaying expertise in a particular practice area is a valuable tool for networking, attracting new business and finding other opportunities. But should you market yourself with a personal blog tied to your specific name and practice, or contribute to a firm blog as one of several authors?Read More »
Legal marketing guru Larry Bodine has ignited an online tempest with his criticism of Twitter, the popular social networking site. In an article on his blog late last month, Bodine, a Chicago-based legal marketing consultant, stated that Twitter is “not ...Read More »