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Evaluate ROI before spending your marketing dollars

Few small law firms have marketing budgets with line items devoted to business development initiatives such as public relations, paid advertising, charitable donations, website enhancements and print material updates. Consider two of the most common marketing dilemmas and ways to avoid them by thinking ahead.

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Marketing your brand in the current economy

It is hard to have a brand when lawyers try to be all things to all potential clients. That‘s especially true in the current economic climate, since it is hard to turn down work. Yet if lawyers knew what their brand was, and marketed to it, they would be more likely to get work because of it.

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Don’t just talk like a lawyer – look like one

Having the "right" message is an exercise in wordsmithing, but communication is not all about the words themselves. It's not enough to write and sound like a lawyer; you need to look like one, too.

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Mastering the art of the pitch

Attorneys' selling skills can be the deciding factor in today's ultra-competitive legal marketplace. You may be the best lawyer for the work, but if you cannot deliver that message to your prospect better than your competitors can, you will not be selected. Consider the following tips when preparing for your next pitch meeting.

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