If you’re looking for ways to spruce up your online presence, your LinkedIn profile is one place to start. Legal marketers say most lawyers aren’t getting the most out of the professional networking site that now boasts 60 million users.

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Columnists Mark Powers and Shawn McNalis take a look at the fall-out from failing to follow up with referral sources.

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Ethics got high-tech in 2009. From texting clients to virtual law practice to posting questions on a listserv, lawyers struggled with the collision of professional responsibility and the ever-expanding world of technology.

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Your website is the best place to invest your marketing dollars. Hands down. Small firm lawyers are beginning to understand the value of their website and revamping their stagnant web presence.

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Lawyers USA Columnist Tom Kane provides several suggestions on creating a marketing plan for your small law firm.

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For the first time in almost 30 years, the Federal Trade Commission has issued guidelines governing testimonials and endorsements – and for the first time, included guidance that covers bloggers and other online social media platforms.

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