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Tag Archives: legal marketing

Marketing your brand in the current economy

It is hard to have a brand when lawyers try to be all things to all potential clients. That‘s especially true in the current economic climate, since it is hard to turn down work. Yet if lawyers knew what their brand was, and marketed to it, they would be more likely to get work because of it.

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Mastering the art of the pitch

Attorneys' selling skills can be the deciding factor in today's ultra-competitive legal marketplace. You may be the best lawyer for the work, but if you cannot deliver that message to your prospect better than your competitors can, you will not be selected. Consider the following tips when preparing for your next pitch meeting.

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How intrusive is electronic lawyer marketing?

In the years since the U.S. Supreme Court granted limited constitutional protection to lawyer marketing, states have varied their restrictions depending on how intrusive that marketing is. Of course, the complexities of electronic communication tend to make these differentiations difficult.

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