Tag Archives: attorney advertising

Benchmarks: Keyword ‘piracy’ doesn’t violate ethics rules, experts say

A couple of Wisconsin personal injury lawyers had the chutzpah to use the last names of rival attorneys for keyword advertising on the Internet. A court decided last month that the enterprising lawyers didn’t violate state privacy law, and experts ...

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Benchmarks: Lawyers permitted to pirate rivals’ names to grab web traffic

A couple of enterprising Wisconsin lawyers set it up so that a link to their firm’s website would appear whenever a prospective client entered their competitors’ last names in Internet search engines. Thursday, a state court decided that the clever ...

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