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Home / News / Benchmarks: Keyword ‘piracy’ doesn’t violate ethics rules, experts say

Benchmarks: Keyword ‘piracy’ doesn’t violate ethics rules, experts say

A couple of Wisconsin personal injury lawyers had the chutzpah to use the last names of rival attorneys for keyword advertising on the Internet. A court decided last month that the enterprising lawyers didn’t violate state privacy law, and experts now say that such a marketing scheme probably doesn’t violate professional rules of conduct governing lawyer ...