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Going mobile: Legal marketers discover QR codes
Where web advertising was once the frontier of the marketing industry, more and more tech-savvy consumers have migrated to a newer form of technology. Mobile devices, such as smartphones and tablet computers, have changed the way we access the Internet by allowing us to take the web on the go. Marketers, including those who work for law firms, are looking to deliver their messages to the mobile web-surfing crowd via QR codes.