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How to be smart about the social media conversation

Chances are if you’re not already participating in the social media conversation, you’re thinking about it. And if you’re not thinking about it, you should be. Social media is not going away. In fact, in the last three years its use as a marketing tool among companies and law firms has grown dramatically. According to eMarketer.com, by the end of 2012 the growth of social media as a marketing tool for U.S. companies will reach 88 percent. That is more than double the 44 percent reach of social media in 2008.