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The conversion process: From potential client to paying client
If you're marketing well and generating a lot of inquiries, but only converting 50percent of your qualified inquiries into clients, something is wrong with your intake system. A high conversion is the result of an intake system that mixes hospitality, professionalism and the ability to inspire confidence. If you find that potential clients are visiting your firm and not converting to paying clients at least 75-90 percent of the time, there's a problem. One key question to tackle early on: How do you identify the right referral sources?