Lawyers USA has ceased publication. If you have purchased a research pass or still have additional time on your current Digital Subscription, you may access locked stories by logging in.
How to turn your firm into a media magnet
Being featured, quoted, or profiled by various publications, appearing on radio talk shows or being interviewed on television can be an enormous boost to your credibility. Since most of you won't have clients whose story automatically brings the press to your door, you must learn how to attract the attention of the press on your own. All it takes is creativity, patience and persistence.