It’s easy to say you build your practice by word of mouth, but how do you really know whether word is spreading?
It is more beneficial to have a set strategy you follow consistently in order to fully reap the rewards of your professional relationships. This is why it’s crucial to build a strong network of referral partners or centers of influence to help develop a steady flow of qualified referrals.
In 2011, Lawyers USA covered a range of technology, marketing and law firm management topics for small and solo law firms.
Here’s a look at some of our top stories on managing your technology and marketing your firm.
News in legal ethics in 2011 ran the gamut from high-tech – can I friend the employee of an opposing party? – to more traditional challenges, like attorney advertising and judicial recusal.
Referral marketing is more than a tool of the trade; making it a priority in your practice often makes the difference between being a good lawyer and a great one.
In a case that tests the boundaries of Internet lawyer advertising, Illinois has decided to close its investigation and not pursue disciplinary proceedings against attorneys who participated in the legal referral website, totalattorneys.com.
Identical cases remain against nearly 500 attorneys in over 40 states.
In the last several years there has been an explosion in the number of ways to stay in touch with people. Blogging, texting, tweeting and being “LinkedIn” are just a few of the new communications options unforeseen in the recent past.
Electronic networking is rapidly changing how lawyers build their referral sources.
“All of a sudden in the last few months, there has been a boom in LinkedIn activity,” says Jeff Scalzi, director of marketing at Foley Hoag in Boston.
LinkedIn is a professional networking website that allows people to exponentially
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