Create strong referral networks to grow your business 
By:
Jenna Weber
Published: January 30, 2013
Tags: business development, marketing, practice management, referrals
It’s easy to say you build your practice by word of mouth, but how do you really know whether word is spreading?
It is more beneficial to have a set strategy you follow consistently in order to fully reap the rewards of your professional relationships. This is why it’s crucial to build a strong network of referral partners or centers of influence to help develop a steady flow of qualified referrals.
2011 wrap-up: Tech and practice management tips
Published: January 3, 2012
Tags: blogging, ethics, iPad, iPhone apps, legal fees, practice management, referrals, technology, websites
In 2011, Lawyers USA covered a range of technology, marketing and law firm management topics for small and solo law firms.
Here’s a look at some of our top stories on managing your technology and marketing your firm.
Top news in legal ethics in review
By:
Correy Stephenson
Published: December 27, 2011
Tags: attorney advertising, blogging, cloud computing, ethics, ghostwriting, legal ethics, metadata, referrals, technology, Total Attorneys
News in legal ethics in 2011 ran the gamut from high-tech – can I friend the employee of an opposing party? – to more traditional challenges, like attorney advertising and judicial recusal.
Referral marketing’s power
By:
Glenn H. Finch and Mark Powers
Published: September 16, 2011
Tags: marketing, referrals
Referral marketing is more than a tool of the trade; making it a priority in your practice often makes the difference between being a good lawyer and a great one.
State closes investigation of legal referral website
By:
Sylvia Hsieh
Published: December 24, 2009
Tags: advertising, ethics, marketing, referrals
In a case that tests the boundaries of Internet lawyer advertising, Illinois has decided to close its investigation and not pursue disciplinary proceedings against attorneys who participated in the legal referral website, totalattorneys.com.
Identical cases remain against nearly 500 attorneys in over 40 states.
Social networking and referral sources
By:
Mark Powers and Shawn McNalis
Published: July 21, 2009
Tags: marketing, referrals, social networking
In the last several years there has been an explosion in the number of ways to stay in touch with people. Blogging, texting, tweeting and being “LinkedIn” are just a few of the new communications options unforeseen in the recent past.
Electronic networking can rapidly build your referral sources
By:
Justin Rebello
Published: January 19, 2009
Tags: 20 things, referrals, social networking
Electronic networking is rapidly changing how lawyers build their referral sources.
“All of a sudden in the last few months, there has been a boom in LinkedIn activity,” says Jeff Scalzi, director of marketing at Foley Hoag in Boston.
LinkedIn is a professional networking website that allows people to exponentially
» Continue Reading.
