Legal marketing continues to go high-tech, with lawyers turning to mobile devices to connect with consumers via QR codes and making use of new social networks like Pinterest.
For lawyers considering one of these strategies, each has its own advantages and challenges.
Where web advertising was once the frontier of the marketing industry, more and more tech-savvy consumers have migrated to a newer form of technology. Mobile devices, such as smartphones and tablet computers, have changed the way we access the Internet by allowing us to take the web on the go.
Marketers, including those who work for law firms, are looking to deliver their messages to the mobile web-surfing crowd via QR codes.