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Word of mouth still the best way to get clients, says ABA survey 

By: Sylvia Hsieh
Published: March 28, 2011

Tags: ABA, American Bar Association, legal marketing, legal services, marketing, practice management, social media, unbundling

Even with the growth of online resources, word-of-mouth is still the way most people look for a lawyer, according to a survey by the ABA standing committee on the delivery of legal services.

5th Circuit weighs in on attorney advertising rules 

By: Correy Stephenson
Published: February 16, 2011

Tags: ethics, lawyer advertising, legal marketing, practice management

Late last month, the 5th Circuit struck down most of Louisiana’s attorney advertising regulations, saying they overly restricted lawyers’ First Amendment rights.

The decision might stop other states from implementing such limiting rules.

New Year’s marketing resolutions 

By: Carolyn Lavin
Published: February 15, 2011

Tags: legal marketing, marketing, practice management

Many of us see the dawn of a new year as an opportunity to resolve to lose weight, get more sleep and exercise, and make healthier decisions. For busy attorneys, it’s vital to generate your marketing resolutions as well.

Mastering the art of the pitch 

By: Matthew J. Prinn and Katie Reagan
Published: February 10, 2011

Tags: legal marketing, marketing, sales pitch

Attorneys’ selling skills can be the deciding factor in today’s ultra-competitive legal marketplace. You may be the best lawyer for the work, but if you cannot deliver that message to your prospect better than your competitors can, you will not be selected. Consider the following tips when preparing for your next pitch meeting.

The year in law firm marketing and management 

By: Sylvia Hsieh
Published: January 11, 2011

Tags: legal marketing, marketing, practice management, solo practice, technology

In 2010, Lawyers USA covered a range of marketing and law firm management topics for small and solo law firms, whether you’ve been practicing for years or are just starting out.

Here’s a look at some of our top stories on managing and marketing your firm:

Traditional ways to market your firm 

By: Correy Stephenson
Published: November 15, 2010

Tags: 20 Things Lawyers Need to Know in 2011, legal advertising, legal marketing, marketing

While social media can help lawyers connect with new clients and members of the legal community, traditional forms of marketing can still bring in paying clients and raise an attorney or firm’s profile.

How intrusive is electronic lawyer marketing? 

By: Thomas Spahn
Published: October 1, 2010

Tags: electronic marketing, ethics, legal advertising, legal marketing, social media

In the years since the U.S. Supreme Court granted limited constitutional protection to lawyer marketing, states have varied their restrictions depending on how intrusive that marketing is. Of course, the complexities of electronic communication tend to make these differentiations difficult.

Lawyers communicating across generations 

By: Correy Stephenson
Published: September 30, 2010

Tags: communication, e-mail, legal marketing, practice management, technology, texting

Good communication skills are essential for lawyers. But in a multi-generational, increasingly technological world, how should lawyers stay in touch with their clients, colleagues and opposing counsel?

Make yourself a rainmaker – Go where the prospects are

By: Ed Poll
Published: April 12, 2010

Tags: legal marketing, rainmaking, social networking

To be a successful rainmaker, a solo or small firm attorney should create a profile of his or her ideal clients and develop a strategy for this target, not everyone. Lawyers USA Columnist Ed Poll advises attorneys on asking the right questions and meeting the right prospects.

Five ways to get more out of LinkedIn 

By: Sylvia Hsieh
Published: March 19, 2010

Tags: legal marketing, LinkedIn, Twitter

If you’re looking for ways to spruce up your online presence, your LinkedIn profile is one place to start.

Legal marketers say most lawyers aren’t getting the most out of the professional networking site that now boasts 60 million users.