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No deal: Indiana bar cautions attorneys about coupon sites 

Published: March 30, 2012

Tags: advertising, coupon websites, ethics, fee-sharing, Groupon, legal ethics, legal marketing, Rules of Professional Conduct, social media, social media marketing

Using group coupon or daily deal marketing is “fraught with peril” and is likely not permitted under the Indiana Rules of Professional Conduct, the State Bar Association’s Legal Ethics Committee recently said.

How to make it rain 

By: Correy Stephenson
Published: December 30, 2011

Tags: law firm marketing, legal marketing

Want to be a rainmaker in a dry economy?

Try some of the tips offered by legal marketing expert and editor-in-chief of Lawyers.com Larry Bodine at a recent webinar sponsored by The Business Development Symposium, an Encino, Calif. firm that specializes in helping lawyers find clients.

Tips on building a Facebook fan page for your firm 

Published: December 29, 2011

Tags: Facebook, law firm marketing, legal marketing

As Facebook’s search functionality has improved, law firm marketers say now is a good time to create a business page on Facebook.

Google Plus: The next big thing for small law firms? 

By: Sylvia Hsieh
Published: August 16, 2011

Tags: Facebook, Google, legal marketing, LinkedIn, marketing, social media, social networking, technology, Twitter

Some law firm marketing gurus are going gaga over Google+ (Google Plus), the latest social media platform.

Making your e-mail signature a powerful marketing tool 

Published: August 12, 2011

Tags: e-mail signature, legal marketing, marketing

Signatures at the end of e-mails, like their handwritten counterparts, are judged by their neatness and aesthetic quality. But only your e-signature doubles as an efficient, powerful – and free – marketing tool for your law practice.

State weighs in on ethics of Total Attorneys referral site 

By: Correy Stephenson
Published: July 14, 2011

Tags: ethics, legal advertising, legal marketing, pay-per-lead marketing, Rules of Professional Conduct, Total Attorneys

A recent advisory opinion from a state ethics committee has concluded that a controversial pay-per-lead website does not violate ethical rules, but must provide more information to avoid misleading consumers.

Ethics panel opts for ‘clarity’ over new limits on advertising 

Published: July 7, 2011

Tags: ABA, ABA Commission on Ethics 20/20, American Bar Association, cloud computing, legal marketing, social media, technology

An American Bar Association ethics panel is proposing “more clarity” rather than new restrictions in the rules governing lawyers’ use of Internet-based technology to advertise their services.

Evaluate ROI before spending your marketing dollars 

By: Carolyn Lavin
Published: May 27, 2011

Tags: advertising, charitable contributions, legal marketing, marketing, return on investment, ROI

Few small law firms have marketing budgets with line items devoted to business development initiatives such as public relations, paid advertising, charitable donations, website enhancements and print material updates.

Mich. rule requires lawyers to mark solicitations as advertising 

Published: May 27, 2011

Tags: ABA Model Rules, advertising, ethics, legal advertising, legal marketing, marketing, solicitation

Lawyers in Michigan will have to mark any letter sent to solicit representation of a prospective client as advertising material under a new ethics rule enacted by the Michigan Supreme Court.

Marketing your brand in the current economy

By: Tom Kane
Published: April 11, 2011

Tags: branding, legal marketing, marketing, recession

It is hard to have a brand when lawyers try to be all things to all potential clients.

That‘s especially true in the current economic climate, since it is hard to turn down work. Yet if lawyers knew what their brand was, and marketed to it, they would be more likely to get work because of it.