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Tag Archives: legal marketing

Low-cost, high-impact marketing ideas

Every day, James Reed sends one personal note. “In this day and age, anybody can shoot off an email or text, but everybody knows that it requires just a little bit more effort to hand write a note,” the Ziff ...

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A three-dimensional view of small firm success

The legal profession has reached a point where upheaval is the “new normal.” Certainly large law firms are changing in response to recession, technology and client demands; those firms that don’t change quickly enough, like Dewey & LeBoeuf, are doomed to swift failure. Some wonder if the sole and small firm practitioner will survive this kind of turmoil. The answer is that although big law firms serve the “1 percent” of the corporate world, there is enormous potential for solos and small firms to thrive by serving the “99 percent” of our society.

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Estate planning app launches

There really is an app for everything – even estate planning. A tech company has released an estate planning app which allows attorneys to customize an application that clients can use to manage their estates.

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Can marketing your practice make you happier?

There’s been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we’ll be happy. But apparently we’ve had this all wrong. Harvard ...

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