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Tag Archives: law firm

Cutting edge law firm marketing in 2013

Legal marketing continues to go high-tech, with lawyers turning to mobile devices to connect with consumers via QR codes and making use of new social networks like Pinterest. For lawyers considering one of these strategies, each has its own advantages ...

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Avoiding the risks of “accidental clients”

A hefty legal malpractice verdict in 2012 reminded attorneys to beware of “accidental clients.” A jury ordered Holland & Knight to pay $34.5 million to two investors who believed the firm was representing them in forming a business entity with ...

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The benefits and challenges of limited scope services

Stephanie Kimbro is well-known for starting one of the first virtual law practices in 2006. Now the North Carolina-based attorney has written a book for the American Bar Association addressing the opportunities and challenges of unbundled legal services.

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‘Deal of the day’ ads may have serious implications

Some lawyers have begun to utilize “deal of the day” advertising, where the potential customer purchases a coupon or voucher permitting them to buy the item or service at a discounted rate. This marketing model has proven an effective tool for attracting new customers and increasing overall business, but with ethics authorities across several states disagreeing on whether “deal of the day” or similar coupon marketing tools violate the Rules of Professional Conduct, whether this form of advertising is safe for attorneys to employ is less than clear.

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ABA proposes change in firm ownership rules

Last month the American Bar Association’s Ethics 20/20 Commission proposed changing the Rules of Professional Conduct to permit other service professionals, such as accountants, social workers and public relations professionals, to partner with attorneys to own up to 25 percent ...

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