Legal marketing continues to go high-tech, with lawyers turning to mobile devices to connect with consumers via QR codes and making use of new social networks like Pinterest.
For lawyers considering one of these strategies, each has its own advantages and challenges.
Given the current explosion of social media use, it’s more important than ever for lawyers and their firms to be part of the conversation.
Your law firm’s website may look great on a PC, but if it’s not customized to sync with mobile devices, it could be a headache for clients trying to find a lawyer on their smartphones.
Fortunately, a growing number of legal marketers are getting ahead of the curve and developing mobile-optimized websites to tout a firm’s services to potential clients who are on-the-go.
Try some of the tips offered by legal marketing expert and editor-in-chief of Lawyers.com Larry Bodine at a recent webinar sponsored by The Business Development Symposium, an Encino, Calif. firm that specializes in helping lawyers find clients.
As Facebook’s search functionality has improved, law firm marketers say now is a good time to create a business page on Facebook.
The activity generated by social media sites has been analogized to a giant, ongoing 24-hour party. So how do you navigate this new kind of cocktail party? Columnists Mark Powers and Shawn McNalis offer some suggestions.
Being featured, quoted, or profiled by various publications, appearing on radio talk shows or being interviewed on television can be an enormous boost to your credibility. Since most of you won’t have clients whose story automatically brings the press to your door, you must learn how to attract the attention of the press on your own. All it takes is creativity, patience and persistence.
Various social media, such as LinkedIn, Facebook and Twitter, have attracted a dedicated following among small firm and solo lawyers trying to market themselves.
But most lawyers have not developed a coherent strategy for using social media.
Here are five questions lawyers should ask themselves about their social media strategy.