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Cutting edge law firm marketing in 2013 

Published: November 26, 2012

Tags: 20 Things Lawyers Need to Know in 2013, Google, law firm, law firm marketing, marketing, Pinterest, Podcasts, QR codes

Legal marketing continues to go high-tech, with lawyers turning to mobile devices to connect with consumers via QR codes and making use of new social networks like Pinterest.

For lawyers considering one of these strategies, each has its own advantages and challenges.

Improving your firm’s social media presence 

Published: November 26, 2012

Tags: 20 Things Lawyers Need to Know in 2013, Facebook, law firm marketing, LinkedIn, social media, Twitter

Given the current explosion of social media use, it’s more important than ever for lawyers and their firms to be part of the conversation.

Making your website smartphone-friendly 

Published: August 20, 2012

Tags: law firm marketing, smartphones, website

Your law firm’s website may look great on a PC, but if it’s not customized to sync with mobile devices, it could be a headache for clients trying to find a lawyer on their smartphones.

Fortunately, a growing number of legal marketers are getting ahead of the curve and developing mobile-optimized websites to tout a firm’s services to potential clients who are on-the-go.

How to make it rain 

By: Correy Stephenson
Published: December 30, 2011

Tags: law firm marketing, legal marketing

Want to be a rainmaker in a dry economy?

Try some of the tips offered by legal marketing expert and editor-in-chief of Lawyers.com Larry Bodine at a recent webinar sponsored by The Business Development Symposium, an Encino, Calif. firm that specializes in helping lawyers find clients.

Tips on building a Facebook fan page for your firm 

Published: December 29, 2011

Tags: Facebook, law firm marketing, legal marketing

As Facebook’s search functionality has improved, law firm marketers say now is a good time to create a business page on Facebook.

The ‘cocktail party’ of social media marketing 

By: Mark Powers and Shawn McNalis
Published: August 27, 2010

Tags: Facebook, law firm marketing, LinkedIn, marketing, social media, Twitter

The activity generated by social media sites has been analogized to a giant, ongoing 24-hour party. So how do you navigate this new kind of cocktail party? Columnists Mark Powers and Shawn McNalis offer some suggestions.

How to turn your firm into a media magnet 

By: Mark Powers and Shawn McNalis
Published: October 9, 2009

Tags: law firm marketing, marketing

Being featured, quoted, or profiled by various publications, appearing on radio talk shows or being interviewed on television can be an enormous boost to your credibility. Since most of you won’t have clients whose story automatically brings the press to your door, you must learn how to attract the attention of the press on your own. All it takes is creativity, patience and persistence.

Marketing with social media: what’s your plan? 

By: Sylvia Hsieh
Published: October 2, 2009

Tags: Facebook, law firm marketing, LinkedIn, social media, Twitter

Various social media, such as LinkedIn, Facebook and Twitter, have attracted a dedicated following among small firm and solo lawyers trying to market themselves.

But most lawyers have not developed a coherent strategy for using social media.

Here are five questions lawyers should ask themselves about their social media strategy.