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The lawyer world vs. the jury world: Different countries and different languages

Lawyers usually hate jury selection. Not only does voir dire provide limited time and information to identify jurors who will decide the fate of their clients, but it directly confronts attorneys with a problem they have in communicating complex cases to today’s demanding and skeptical juror: that jurors and attorneys think and communicate in completely different ways. Here are some of the problems that prevent attorneys and from communicating more effectively with jurors. Simply being aware of these problems can help lawyers refocus on clear jury communication.

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Taking storytelling to a new level in the courtroom

Most lawyers with any natural storytelling ability had it beaten out of them in law school. But all hope is not lost. In his new book, ‘Twelve Heroes, One Voice,’ trial lawyer Carl Bettinger draws from a variety of stories, from ‘The Odyssey’ to ‘The Matrix’, to show how a jury trial mimics the story arc of every hero-centric tale – with the happy ending being what Bettinger calls a “verdict with a capital V.”

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