State sues tax attorney for $34 million 
By:
Sylvia Hsieh
Published: August 30, 2010
Tags: false advertising, taxation
A tax attorney with national offices known as the “Tax Lady” has been sued by the California Attorney General for $34 million in damages for allegedly false and misleading advertising, unfair competition and illegal billing practices.
Wrigley settles false-ad class action for $6M 
By:
Tony Ogden
Published: June 3, 2010
Tags: false advertising, Florida
Gum company Wm. Wrigley Jr. Co. has agreed to pay $6 million to settle a class action that alleged the firm misled consumers by claiming its Eclipse brand gum and mints were scientifically proven to kill germs that cause bad breath.
LifeLock to pay $12M to settle ad complaints 
By:
Pat Murphy
Published: March 10, 2010
Tags: consumer protection, false advertising
The Federal Trade Commission on Tuesday said LifeLock will pay $12 million to settle a complaint alleging the identity theft protection company falsely advertised its $10-per-month service to consumers.
Dannon agrees to $45M Activia settlement 
By:
Pat Murphy
Published: February 24, 2010
Tags: consumer protection, false advertising
Dannon must pay consumers up to $45 million in damages for falsely advertising the health benefits of its yogurt, under the terms of a class action settlement reached Tuesday in federal court in Cleveland, Ohio.
Fire insurer can be sued for false advertising 
By:
Pat Murphy
Published: November 2, 2009
Tags: false advertising, insurance
A business owner who disputed coverage of a fire damage claim can sue her insurer for false advertising in addition to seeking remedies under state insurance law, the California Court of Appeal has ruled in reversing a dismissal.
Zicam suits consolidated 
By:
Nora Tooher
Published: October 27, 2009
Tags: false advertising, Zicam
Suits involving the nasal cold remedy Zicam have been consolidated in U.S. District Court in Phoenix, Ariz. under Judge Frederick J. Martone.
Activia buyers get $35M under Dannon deal 
By:
Pat Murphy
Published: September 21, 2009
Tags: consumer protection, false advertising
Dannon Co. settled a false-advertising lawsuit Friday, agreeing to set up a $35-million fund to reimburse consumers who bought its Activia and DanActive yogurts.
Only lead plaintiff must show ‘injury in fact’ 
By:
Sylvia Hsieh
Published: May 20, 2009
Tags: class action, false advertising, tobacco
In a consumer class action suit against the tobacco industry for false advertising, only the lead plaintiff needs to show “injury in fact,” the California Supreme Court has ruled.
California judge blunts Internet false advertising law 
By:
Pat Murphy
Published: May 5, 2009
Tags: false advertising
A California judge on Monday threw out a $45 million false advertising lawsuit against online advertising company ValueClick Inc, in a decision that defense attorneys said could blunt the most aggressive state law regulating commercial email. Click here for the full article from Reuters.
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