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Master the gentle art of persuasion

It goes without saying that unless your trial presentation is persuasive, you’re lecturing. And lecturing won’t win. If you think about people who are persuasive, you think of common traits: likeable, credible, engaging. If someone is selling you something, you ...

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The lawyer world vs. the jury world: Different countries and different languages

Lawyers usually hate jury selection. Not only does voir dire provide limited time and information to identify jurors who will decide the fate of their clients, but it directly confronts attorneys with a problem they have in communicating complex cases to today’s demanding and skeptical juror: that jurors and attorneys think and communicate in completely different ways. Here are some of the problems that prevent attorneys and from communicating more effectively with jurors. Simply being aware of these problems can help lawyers refocus on clear jury communication.

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