How to make your association memberships pay off 
By:
Tom Kane
Published: December 20, 2011
Tags: association membership, organization
When it comes to association memberships for lawyers, the first thing you must do is join the right organizations, those where your clients, referral sources and prospective clients hang out, and be active in them. There is a caveat, however.
How your staff can help – or hurt – your marketing efforts
By:
Tom Kane
Published: August 23, 2011
Tags: marketing, office staff, support staff
Large law firms usually have a dedicated marketing staff, but many smaller firms don’t often have that luxury. Yet a law firm’s non-lawyer staff can be a great marketing asset, particularly in a solo or small firm practice.
Marketing your brand in the current economy
By:
Tom Kane
Published: April 11, 2011
Tags: branding, legal marketing, marketing, recession
It is hard to have a brand when lawyers try to be all things to all potential clients.
That‘s especially true in the current economic climate, since it is hard to turn down work. Yet if lawyers knew what their brand was, and marketed to it, they would be more likely to get work because of it.
Client feedback even more important in today’s economy
By:
Tom Kane
Published: October 14, 2010
Tags: client feedback, marketing, practice management
In the current economic climate, keeping clients happy and retaining their business is even more critical.
The value in seeking feedback is well understood by some law firms, although still too few carry out any type of client satisfaction survey to learn how they are performing in the minds of clients.
Creating a marketing plan for your small law firm
By:
Tom Kane
Published: November 4, 2009
Tags: legal marketing, marketing
Early in law school, someone asked our legal writing professor how long our first brief should be. He replied, “If they wanted it to be long they would’ve called it a ‘long.’”
Effective marketing doesn’t have to bust your budget
By:
Tom Kane
Published: August 17, 2009
Tags: business development, marketing, practice management
Effective and productive business development activities do not have to be expensive, especially during a down economy.
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