Don’t just talk like a lawyer – look like one 
By:
Stephen E. Seckler and Aria Vaida
Published: March 4, 2011
Tags: marketing
The two cornerstones of selling legal services are building your reputation (marketing) and cultivating business relationships (business development). Taken together, they ensure that prospective clients and referral sources know you, trust you and believe that you are the right lawyer to solve their problem. In the broadest sense, that is the message that you want to communicate to the world.
