As business people gather the necessary financial documents to prepare for tax filings, they often analyze earnings and expenses in comparison to goals and projections. Lawyers, too, assess the fiscal implications of the previous year from a perspective of billable hours, per-lawyer revenue, realization and other factors.
But as you undertake a thorough review of 2011 in terms of brackets and deductions, don’t miss the opportunity to incorporate some basic marketing parameters in your walk down recent fiscal memory lane.
Few small law firms have marketing budgets with line items devoted to business development initiatives such as public relations, paid advertising, charitable donations, website enhancements and print material updates.
Many of us see the dawn of a new year as an opportunity to resolve to lose weight, get more sleep and exercise, and make healthier decisions. For busy attorneys, it’s vital to generate your marketing resolutions as well.