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Author Archives: Carolyn Lavin

Review marketing along with deductions at tax time

As business people gather the necessary financial documents to prepare for tax filings, they often analyze earnings and expenses in comparison to goals and projections. Lawyers, too, assess the fiscal implications of the previous year from a perspective of billable ...

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Evaluate ROI before spending your marketing dollars

Few small law firms have marketing budgets with line items devoted to business development initiatives such as public relations, paid advertising, charitable donations, website enhancements and print material updates. Consider two of the most common marketing dilemmas and ways to avoid them by thinking ahead.

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