Marketing while doing good 
By:
Ashish Karvé and Mark Powers
Published: February 3, 2012
Tags: marketing
Confucius said, “Choose a job you love and you will never work a day of your life.”
It’s unlikely you’ll never have to do any marketing for your law firm, even if you involve yourself in an effort that combines deep meaning for you with wider consequences for the community. But a well-crafted charitable effort can become a major contributor to the overall client development program of a law firm.
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