Benchmarks: Keyword ‘piracy’ doesn’t violate ethics rules, experts say 
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Tags: attorney advertising, invasion of privacy, keyword ads
A couple of Wisconsin personal injury lawyers had the chutzpah to use the last names of rival attorneys for keyword advertising on the Internet.
A court decided last month that the enterprising lawyers didn’t violate state privacy law, and experts now say that such a marketing scheme probably doesn’t violate professional rules of conduct governing lawyer ...
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