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Low-cost, high-impact marketing ideas

Every day, James Reed sends one personal note. “In this day and age, anybody can shoot off an email or text, but everybody knows that it requires just a little bit more effort to hand write a note,” the Ziff Law Firm partner in Elmira, N.Y., said. “You can send out 10,000 emails but it doesn’t resonate with people like a handwritten note.”

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