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Internet keywords may not be trademark-protected (access required)

By: Pat Murphy
Published: March 9, 2011

Tags: , ,

A business may not have violated intellectual property law by using a competitor's trademark as an Internet search term in order to attract visitors to its website, the 9th Circuit has ruled. The plaintiff and the defendant are both in the business of selling job scheduling and management software.  Both companies advertise on the Internet. The plaintiff ...
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