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The conversion process: From potential client to paying client (access required)

By: Mark Powers and Shawn McNalis
Columnists
Published: December 30, 2010

Tags: , , ,

If you're marketing well and generating a lot of inquiries, but only converting 50percent of your qualified inquiries into clients, something is wrong with your intake system. A high conversion is the result of an intake system that mixes hospitality, professionalism and the ability to inspire confidence. If you find that potential clients are visiting ...
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