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The ‘cocktail party’ of social media marketing (access required)

By: Mark Powers and Shawn McNalis
Columnists
Published: August 27, 2010

Tags: , , , , ,

The activity generated by social media sites has been analogized to a giant, ongoing 24-hour party. So how do you navigate this new kind of cocktail party? Columnists Mark Powers and Shawn McNalis offer some suggestions.
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