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Use of ‘suggested retail price’ may constitute fraud (access required)

By: Sylvia Hsieh
Published: March 16, 2010

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A store that claimed its prices were discounted from an inflated, made-up "suggested retail price" may have violated a state consumer fraud statute, the 7th Circuit has ruled. However, the plaintiffs in the case failed to establish they suffered actual pecuniary harm from paying the lower "sale price" of the items. The plaintiffs purchased children's clothing from ...
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